Services07 / 10
Logo design
A mark drawn by a designer, tested at every size it will be used, and delivered as real vector files.
What we build
A mark that holds up
We look at your market, explore directions, and refine one mark until it works as a tiny app icon and on the side of a van. You get every file you will need, in formats a printer will accept.
Deliverables
What is included
- 01
Research
Your market, competitors, and customers, reviewed before any drawing starts.
- 02
Concept directions
Distinct routes presented with the reasoning behind them, not a page of variations.
- 03
Refinement
Spacing, weight, and curves adjusted until the mark is balanced.
- 04
Scale testing
Checked at favicon, social avatar, and signage sizes.
- 05
Colour versions
Full colour, single colour, and reversed versions for dark backgrounds.
- 06
Lockups
Horizontal and stacked arrangements of the mark with your name.
- 07
Vector files
SVG, EPS, and PDF masters, plus PNG exports for everyday use.
- 08
Usage guide
Clear space, minimum sizes, and what not to do, on a few pages.
Process
How it runs
The same shape every time: agreed in writing first, built where you can see it, handed over in full.
- 01
Brief
What the business stands for and where the mark will live.
- 02
Research
A look at the market to find room to stand apart.
- 03
Concepts
Two or three directions, shown in real context.
- 04
Refine
One direction developed through focused rounds of feedback.
- 05
Deliver
Final files, colour versions, and the usage guide.
Why it matters
What it changes for the business
- 01
Remembered faster
A distinctive mark is easier to recall than a name set in a default font.
- 02
Looks established
A considered identity tells people the business takes its work seriously.
- 03
Files that work
Proper vectors mean no blurred logos on signage, print, or packaging.
Start here
Need a mark worth keeping?
Tell us about the business and where the logo will be used. You get a written scope and a fixed price back.
Or email hello@twfoundary.com