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Paint and Pyre

Ecommerce, brand system

Paint and Pyre is Sara Gilbreath's independent art studio in Beaverton, Oregon, selling original paintings, prints, pyrography, commissions and the Feline Familiar Tarot project.

Visit live site: paintandpyre.com, opens in a new tab

A split light-and-dark rabbit painting by Paint and Pyre
Client
Paint and Pyre
Industry
Original art, prints and commissions
Services
Ecommerce website, Brand system, Handover
Website
paintandpyre.com, opens in a new tab
Status
Live

The brief

An art shop that could not look like a template

Sara's work moves between pet portraits, tarot, prints, originals, pyrography and market tables. The site had to feel unmistakably Paint and Pyre, give the Feline Familiar Tarot a proper feature moment, and still keep buying or commissioning the work simple.

What we built

Five decisions that shaped the build

  1. 01

    Structure

    The deck, gallery, commissions, FAQ, about, markets and shop routes each have a place, so buyers, commissioners and collectors do not have to follow the same path.

  2. 02

    Design direction

    A tactile, maximalist art direction: hand-lettered identity, paper texture, strong colour from the artwork and layout that gives the paintings room to be strange, funny and sincere.

  3. 03

    Mobile experience

    Gallery, shop and commission pages that stay readable on a phone, where most people first discover an artist through Instagram, TikTok, markets or a shared link.

  4. 04

    Commerce paths

    Shopify, eBay, Instagram, gallery and commission links are separated by intent, so a visitor can buy available work, request a portrait or follow future drops.

  5. 05

    Handover and ownership

    The owner manages products and gallery pieces directly. Store, domain and accounts are in the client's name.

Project evidence

The client, the work and the offer

Real client assets and live-site context, used to show why the build needed its own shape. Nothing here is AI filler or a fake mockup.

The Paint and Pyre market table with prints and pyrography pieces displayed
Online and in-person sales stay connectedMarkets are part of the business, so the site points people from the booth to the shop, gallery, socials and future dates.
A split light-and-dark rabbit painting by Paint and Pyre
Artwork as the brand systemThe design lets the paintings carry the colour and mood, instead of forcing the studio into a neutral ecommerce template.
A hand-painted tarot card with a cat, two people, an apple and a snake
A product story, not just a product gridThe Feline Familiar Tarot needed its own narrative section, because it is a collection, a commission story and a future product at the same time.
A custom dog portrait painting held in front of a kitchen background
Commissions stay concreteReal commission imagery makes the custom work feel buyable, understandable and human before the visitor ever reaches a checkout.

Outcome

What can be checked today

No traffic figures and no revenue claims. These are things anyone can verify, or the client can confirm.

  • 01

    Live website launched

    Live at paintandpyre.com. Open it and check.

  • 02

    The client owns it

    Store, domain and accounts are in the client's name, not ours.

  • 03

    A clearer path to the shop

    Shop, gallery and commissions all reachable from the first screen.

  • 04

    Updated by the owner

    New pieces and products go up without a developer.

Visit live site

Next case study 01

Creative Pruning

Business website, SEO

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